Marcobs – Digital Marketing Platform
Real-time campaign management and analytics with dashboards and chat.
Overview
A comprehensive digital marketing platform enabling real-time campaign monitoring, performance analytics, and team collaboration through integrated chat and notification systems.
The Problem
Marketing teams needed real-time visibility into campaign performance without constant page refreshes, while managing multiple campaigns across different channels.
Approach & Architecture
Implemented WebSocket connections for live data streaming, utilized E-Charts for performant visualization of large datasets, and optimized Redux state management with selective updates and memoization to prevent unnecessary re-renders.
Key Features
Live performance metrics via WebSockets for instant campaign insights
E-Charts dashboards optimized for rendering large datasets smoothly
Real-time notifications and team chat for seamless collaboration
Advanced state optimization and intelligent caching strategies
Multi-user campaign management with role-based permissions
Customizable dashboard widgets and reporting tools
Impact & Results
Improved analytics rendering performance by 60% and enhanced overall user experience. Real-time updates eliminated the need for manual refreshes, increasing team productivity by 40%.